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I attend business workshops and seminars every month in an effort to learn more about running a business. The one common question that I hear the most is how can I market my service or product. We often have students who catch the glimpse of how great it is to do glass and they start to imagine themselves doing glass work for a living. Some have been brave enough to ask us how they might be able to make money doing stained have many times replied that we don't know Javon Hargrave Steelers Jersey , if they find out, will they please let us know how? But here are some of the basics of promoting and marketing stained glass.

Going To The Fair

1. We heard from several people that attending craft fairs would be the best way that we could market our glass. We were told stories about the success of glass artists who sell $30,000 worth of glass every year in just two days! With success like that Sean Davis Steelers Jersey , we figured we better go to a fair.

2. In Sept 2005 we went to Swiss Days in Midway, Utah with high hopes, but things didn't go as planned. We didn't quite make back the booth fees we'd paid. What went wrong?

3. To answer that Artie Burns Steelers Jersey , we need to examine several factors.


A. As gift glass sellers, we failed because we didn't sell enough product. Why? Because we didn't have enough small gift items to sell. You can't sell what you don't have.


B. We were focused as custom glass artists. We passed out cards and made contacts at the fair. We showed a lot of art glass at the fair and actually succeeded in making a lot of contacts. Over the next few months we picked up several new customers and got to build a lot of custom work as a direct result of the fair.


Conclusion: It felt like a failure because we made so little during the fair, but we had a great time and met many people who wanted stained glass Joshua Dobbs Steelers Jersey , which lead to some custom work. In the future we plan to take more gift items to satisfy our immediate cash flow needs and we plan to have response cards in an attempt to get those who are interested in stained glass to give us some contact information. We may offer a free video on cddvd as a way to get folks to give us their 've also determined to attend smaller boutiques throughout the year in an effort to refine what sells and better learn what the gift market will consist of.

Getting Custom Work

4. When Tom Holdman (a local stained glass artist) decided to become a stained glass artist, a neighbor recommended that he go to a wealthy neighborhood and go door to door asking if they need stained glass in their home. He did just that and made a contact with a family who wanted glass and had some influence with the library board. This lead to a commercial job which lead to a great deal of publicity.

5. What can we learn from this story? That any friendship or relationship can lead to glass work. What we must do is ask anyone and everyone if they want or need stained glass work. Then, we must doggedly follow-up when someone expresses an interest. It is often amazing how a simple monthly phone call will eventually pay off. There have been many clients in our past who put off their project for a year or more. What you want to remember is that they wanted the window enough to have you design it James Conner Steelers Jersey , so keep in touch. Then they'll think of you when the finances ease up. Wouldn't it be sad to have another artist get to build your creation, just because you didn't phone them every month?

Selling Cabinet Door Inserts

6. When a customer asks for cabinet door inserts, it will help the process along if you are ready to ask them the questions which will narrow down their choices and help to determine what you'll need to do with the doors. Ask if the doors are new or refurbished. If you can Cameron Sutton Steelers Jersey , learn the brand and manufacturer and most importantly, are they routed out for inserts, this will let you know if they can come straight to you for glass or if they need to go to your wood worker to have them modified.

7. Helping the customer arrive at what they want will save you and them a lot of time. So ask if they want to use transparent or opaque glass. What colors do they want to introduce and what bevels if any should go into the design. Do they want to add lighting to their cabinets and how much do they plan to spend. Do they want truly leaded panels or will single side leading be adequate. Last JuJu Smith-Schuster Steelers Jersey , what finish do they want, black, silver T. J. Watt Steelers Jersey , pewter, bright copper or antique copper.

8. But how do we find these clients? We advertise in the yellow pages under cabinet makers equipment and supplies and we go to cabinet shops and put samples into their hands. The best thing to do is furnish glass samples of those which we carry and sample glass designs that they can show their customers. I like to furnish 8" wide by 10" tall samples because they fit comfortably in a box and are easy for the cabinet sales people to haul around. This is an investment of time, effort and money which is necessary because the salesman won't sell for me if they don't think about stained glass when they meet with clients.

Educate Folks About Stained Glass

9. Occasionally James Washington Steelers Jersey , in the past, we would moan and compl

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